Margaret Heffernan Quotes
We treasure what we can measure.
Heffernan, Margaret. Beyond Measure: The Big Impact of Small Changes. Simon & Schuster, 2015.
See {234968} for an earlier, similar view.
This quotation or parts of it are sometimes erroneously attributed to Albert Einstein.
See {611311} for a later similar view.
In governmental programs typically administrators, evaluators and often the media measure what is easiest to measure and use that to assess the benefit of the program or initiative. See {63458}.
He was one of the first to express this general principle which applies to science and many claim to business and government program management assessment.
Margaret Heffernan (born 1955) is an entrepreneur, CEO, writer and keynote speaker. She is currently a Professor of Practice at the University of Bath School of Management in the UK.
