Jason Kilar Quotes

I go on Twitter and I ask my viewers, 'What would you like to see next season in my line?' or 'What are things you love to wear?' They're the ones wearing it, so I want to make sure it applies to them.

We need to listen to consumers' needs.

I love getting consumer reports. I think it's one of my favourite things, studying what people have to say about the product and then trying to make it better.

For the very first time, viewers will be able to watch their favorite shows before the rest of the world.

If your plan is to put a product out there that people can see and understand, then by golly, we're going to get along just fine.

I love taking an idea... to a prototype and then to a product that millions of people use.

Certainly, the human race can be fickle, and times do change, but overall, the barriers to bringing a product to market - and understanding what 'the market' wants - have remained unchanged.

I think the biggest challenge over time is that we stay creative and making sure that we continue to launch awesome products that people love.

Companies often visit my office, or invite me to theirs, to brief me on new products, Web sites, or software before they are released - usually a few weeks or days ahead of time. I don't review most of these products.

It's all about producing products people want.

To create something you want to sell, you first study and research the market, then you develop the product to the best of your ability.

It isn't the consumers' job to know what they want.

If you are ready to put a product or service on the market, look at that product or service and see how you can test it inexpensively. Keep in mind, you'll only need one; you don't need 1,000 to get the answer.

I just think that when you're coming out with a new product, you're gonna be criticized.

When you let travelers vote with their clicks, and you put that at the center of your decision-making, you build the product they want, and ultimately, their business will follow.

Launching a successful product or startup has little to do with luck. Any business that gains traction on the market is the result of very careful strategizing and market analysis, not to mention the development of an original product or service.

The goal of a private company is, first, zero to one: Get past the product-market fit; figure out whether people actually care about what you're trying to build and someone will pay you money for that. That's the zero to one problem.

Betting all your funds on the belief that you know what consumers want and are willing to pay for is like jumping into a river to test its depth - you'll need a lot of luck to stay afloat. To have a truly successful product launch, the conversations with your customers must start long before you write your first line of code.

Too many bar owners built a bar for themselves... when they should have built what their market and demographic demands!

I think an engineer has not matured until he or she has conceived of a product and participated in every stage of bringing it to fruition, if that makes sense. And not many engineers get to do all of those stages.

When I was working at the game company, I wasn't just doing graphic design, I was doing the entire product management, so I would do the graphic design, I would create the advertisements, even the catch copies. I would figure out what kind of packaging and design of the packaging, so I was basically doing total product management at that time.

Use your development time to brief analysts and industry press. Use these influencers as your eyes and ears to let you know what else is being developed by competitors so that you can be the first to market, and don't make the mistake of launching an also-ran product.

I want to invest in a functional product that people are using.

Products are sold because they solve a problem or fill a need. Understanding problems and needs involves understanding customers and what makes them tick.

Being right is important. Too many great teams march off saying, 'If we build it, they will come,' and then never are able to change the idea towards something that people really want.