Apple Music is about getting things early and pushing them out.
I think it's always super exciting to watch something before you can see it in theaters.
Get the 1.0 out as soon as possible...even if it sucks.
Today, if you do put out a record on a label, traditionally, most people are going to hear it via a leak that happens two weeks - if not two months - before it comes out. There's no real way around that.
From now on, any flick I'm ever involved with, I conduct critics screenings thusly: 'You wanna see it early to review it? Fine: pay like you would if you saw it next week.'
We can provide beta software to our developers in advance of the general public. We can easily link up with external partners, customers, and suppliers.
Companies often visit my office, or invite me to theirs, to brief me on new products, Web sites, or software before they are released - usually a few weeks or days ahead of time. I don't review most of these products.
Early access is very valuable, there are a lot of consumers who would love to see something early.
For the very first time, viewers will be able to watch their favorite shows before the rest of the world.
I love the idea of sharing some of what we find in the research phase with a select community of people early on as a perk for their donating, and then gauging their feedback.
