Paul Rand Quotes

Anyone with a computer and a design program can create a page layout. But unless you're trained in design, it won't look very good and it won't communicate very well.

Graphic Design, which fulfills aesthetic needs, complies with the laws of form and exigencies of two-dimensional space; which speaks in semiotics, sans-serifs, and geometrics; which abstracts, transforms, translates, rotates, dilates, repeats, mirrors, groups, and regroups, is not good design if it is irrelevant.

Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's job to select and fit this material together and make it interesting.

Design, whether it's on your body or in your home, is the same thing. It's mixing different colors, different textures, and unexpected patterns - elements that you wouldn't often put together in an interesting way.

Design is, literally, purposeful planning. Graphic Design, then, is the form those plans will take.

By drawing or exposing two or more patterns on the same bit of film I can create harmony and textual effects.

An illustration is a visual editorial - it's just as nuanced. Everything that goes into it is a call you make: every color, every line weight, every angle.

If I was influenced by anything, it was architecture: structure having to do with logic. If you don't do it right, the whole thing is going to cave in. In a certain sense, you can carry that to graphic design. Fortunately, however, nobody is going to die if you do it wrong.

By making pictures, you learn the many different properties of photography. I use those properties differently than, say, an advertising agency would, but we're both operating in the same reality. A face painted by Picasso occupies the same reality as a portrait by Stieglitz.

I look at graphic design as communication, meaning that the work has to have a vibe to connect to the viewer or perceiver. I make a black and white drawing and then add color digitally, bringing in a contemporary pattern to the composition to create a vibrance.

Usually, as designers, you try to create meaning.

As both a fine artist and a graphic designer, I specialize in the visual presentation of words.

I try to do a lot of asymmetrical, triangular compositions - I find those work really well for comic book covers in that portrait mode, and I don't always see that in other artists.

I enjoy trying to figure out the best way to compliment the picture and not overpower it.

A painting that is well composed is half finished.

A good designer has technical knowledge - don't treat her like someone who's there to decide whether something should be pink or orange.

My drawing skills probably froze around when I was 18... Now I'm more interested in the story, how the drawings, the layout can help express the stories and communicate them.

A painting should be tough; it should have muscle, but I have to find some tenderness in it, too. There has to be that dynamic.

It's impossible to make a picture without values. Values are the basis. If they are not, tell me what is the basis.

In things to be seen at once, much variety makes confusion, another vice of beauty. In things that are not seen at once, and have no respect one to another, great variety is commendable, provided this variety transgress not the rules of optics and geometry.

I'm an unbelievable designer.

The principle of the design - the harmony, rhythm and balance are all the same with interior and fashion design.

My graphic design skills are superior to a lot of other things I can do; I use it as a part of my tool kit.

We have thought carefully about how our use of typography, colour, and images can support and enhance 'Guardian' journalism. We have introduced a font called Guardian Headline that is simple, confident, and impactful.

Graphic design is a hobby that I started with back in 2010-2011, which I am still doing today. And because of that, I was able to design my own stuff and designed my own logo.