The enemy resembles us. Therefore, he needs to be approached not as an assembly of 'targets' to be destroyed one by one; but as a living, intelligent entity capable of acting and reacting.
A brand is a living entity-and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.
Theater is a living creature. It takes a while to break in, like a new pair of shoes.
Language is a living thing
Copy, art, and typography should be seen as a living entity; each element integrally related, in harmony with the whole, and essential to the execution of an idea.
Presenting the American songbook as a living, breathing entity that's expanding all the time is very important.
The entire range of living matter on Earth from whales to viruses and from oaks to algae could be regarded as constituting a single living entity capable of maintaining the Earth's atmosphere to suit its overall needs and endowed with faculties and powers far beyond those of its constituent parts.
It's probably weird to think about an addiction like it's a sentient being, but that's how it feels. Like it's something living inside you. Something you can't get rid of because killing it means killing you.
Atlanta, in itself, is its own living, breathing thing.
