Alexander Osterwalder Quotes

To me, YouTube isn't just, 'Watch my videos!' It's, 'Let's have a conversation and get involved in each other's lives.' I want to make [my fans] feel like they have a reason to have a YouTube account because they can comment and have a voice.

I'd love to work on a script in collaboration.

Because I work in television, I always knew that I loved working with writers. It's very collaborative. You're always in a room full of writers.

I've done art on my own, and I've also collaborated with other people to make art. And collaborating with other people is always interesting because you end up doing things you probably wouldn't do otherwise.

A lot of brands just push messages out on social media, but that's not what social is about. Social is about engaging. It's about a conversation. It's about listening and then responding. It's an ongoing conversation with our fan base.

You can't be like, 'Alright, I'm going to make this viral!' You just put stuff out there, and you hope that people engage and resonate with it.

I do media work but I don't do broadcast on TV. I'm a content producer and creator, so I just go out there and produce awesome content.

I read the viewer comments and that helps me decide what my next video will be.

Having lots of human interaction online and during shows is very important to me.

Whether you work with your family or someone from outside, you can't take the audience for granted.

I refuse to make films where the audience comes for consumption. I make films where you know you are also part of the process.

I am very happy to be working with so many talented directors and writers, who are penning scripts that are interesting for me.

Creative people feel huge ownership of our content; we want everything to be done ourselves. But in book writing, there's a process: editors, PR people.

It was really fun to work on 'The Predator.'

My work is entertainment, and I look at what entertains people, whether it's a selfie video or a music video.

I've never done much to try to build an audience.

People say that making money in the content-media game is hard, and that is just, like, not my experience. It's super-confusing, 'cause everyone's like, 'Oh, how are you going to monetize?' It's easy: just start talking, and then money rolls in.

I have a pretty decent understanding of which posts will perform better than others. Specifically on Instagram, when it's a style picture, those ones always get way more likes.

I believe in hard work, not luck factor. The best efforts will reap the best fruits. Nobody can take all the credit. We don't even talk about the efforts of the director, the writers, other technicians, etc. They all together take a film to another level.

I started on Vine because it was such an engaging platform that was the most popular at the time. It came natural to me, and I understood the type of content I needed to make on it so that people could enjoy it. I knew it was a great start, but I had to spread my wings and create something that would last forever - a career.

It's a daunting task to create something that interests audiences.

A film is not something that can be made over the phone or Skype. Creative people meet, spend time together, and then come up with something.

Our users were one step ahead of us. They began using YouTube to share videos of all kinds. Their dogs, vacations, anything. We found this very interesting. We said, 'Why not let the users define what YouTube is all about?'

In Vice, I saw all of it in one. I saw a studio. I saw a content creator. I saw an agency. I saw a distributor. We want to learn from them. They're talking to a generation we're struggling to connect to as an industry.

We shouldn't be ashamed of getting people to click on content that we're proud of.