Nirmalya Kumar Quotes


Chinese brands will face many obstacles when marketing to Western consumers. Beyond the associations with poor quality and unsound environmental practices, they generally do not have the marketing capabilities or budgets to build powerful global brands.


Citations

Kumar, Nirmalya, and Jan-Benedict E. M. Steenkamp. Brand Breakout: How Emerging Market Brands Will Go Global. Palgrave Macmillan, 2013.

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Nirmalya Kumar
Nirmalya Kumar
  • Born: March 8, 1960
  • Nationality: French
  • Profession: Professor

Nirmalya Kumar is professor of marketing at Singapore Management University and a distinguished fellow at INSEAD Emerging Markets Institute. He has served on the Boards of ACC Limited, Ambuja Cements, Bata India, BP Ergo, Defaqto, Tata Capital, Tata Chemicals, Tata Industries, Tata Limited (UK), Tata Unistore, Ultratech, and Zensar Technologies.