Tim Cook Quotes


At one point in time, you had to choose, 'Do you want to do consumer or enterprise?' But the reality today is a bit different: Enterprises are a collection of consumers.


Citations

Cook, Tim. Fireside chat with Aaron Levie. BoxWorks, 29 Sept. 2015, San Francisco, CA. Speech.

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Tim Cook
Tim Cook
  • Born: November 1, 1960
  • Nationality: American
  • Profession: CEO Apple Inc.

Timothy Donald Cook is an American business executive, currently serving as the chief executive officer of Apple Inc. Cook previously served as the company's chief operating officer under its co-founder Steve Jobs.