Kathryn Minshew Quotes

Millennials want to work for organizations that prioritize purpose as well as profit. It's as simple as that.

Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.

What helps people, helps business.

Tech people like to stick to their knitting, and they measure their accomplishments by the growth of their company. Now the tech community is popping up and saying, 'We do need to be involved in our surroundings.'

Teens look at cause-related efforts with some scrutiny. They know they are often a target market, but it has to make sense to them.

It is no longer enough to have a good product. A company's purpose and the way it treats its employees and the global community to which it belongs is also of great importance.

We aspire to be a top performer in every area of our business, and that includes leading in the communities where our employees and their families live and work.

Socially conscious brands engender more loyalty.

I've come to recognize that social purpose must be embedded into the core DNA of a company. The questions 'Why do we exist as a company?' and 'How do we make a difference?' need to have the same answer.

A liberal public is interesting to have as an audience. It is for that very reason that corporations make such an effort to ally themselves with cultural institutions.

More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.

Companies and leaders are role models - not just with the business community - but in the broader world.

Charitable involvement, social impact, and global responsibility have always been important at Bain Capital.

We hired a CSR person at Twitter, years before we hired our first sales person, to make sure we had a culture and impact of doing good.

The companies that are the most influential and most successful are the ones that care about impact and the influence they have on the world.

We have started something called the Corporate Services Corps. Now, it was modeled after the Peace Corps from long ago, the 1960s. And the idea was in this modern day and age, how do you get IBM'ers around the world to be global citizens? You know, globally aware, contribute, understand how to work in that environment, but do it on scale.

Businesses can lead with their values and make money, too. You don't have to simply be purely profit-driven. You can integrate social and environmental concerns into a business, be a caring business, be a generous business and still do very well financially.

I truly believe that philanthropy and commerce can work together.

We need business to understand its social responsibility, that the main task and objective for a business is not to generate extra income and to become rich and transfer the money abroad, but to look and evaluate what a businessman has done for the country, for the people, on whose account he or she has become so rich.

The private sector must play a role in ensuring the prosperity and health of the people who comprise its market. It is time for the private sector to become a proactive partner contributing to the efforts of governments and philanthropies.

It's a full on job just looking for human social responsibility.

I would never want to take TOMS or myself into an issues debate. That's not what we're about. We're about helping people.

I suspect that many corporations have begun to understand that they have an important role to play in the lives of their communities, and that allocating funds to support local groups helps them discharge that function and also burnish their image.

What is good for society is also good for business.

Hamdi Ulukaya and Chobani have made the decision to feed 250,000 victims of the Somali famine. Their compassion speaks for itself, and is a shining example of how the business community can have an enormous positive impact on the world.