Herb Caen Quotes
A good column is one that sells paper. It doesn't matter how beautifully it is written and how much you admire the author... if it doesn't sell any papers, it's not a good column. It's a terrible yardstick to use, but in the newspaper business, that's the whole thing.
Caen, Herb. "Herb Caen." San Francisco Chronicle, Chronicle Publishing Co., 1938-1997.
Herbert Eugene Caen was a San Francisco humorist and journalist whose daily column of local goings-on and insider gossip, social and political happenings, and offbeat puns and anecdotes—"A continuous love letter to San Francisco"—appeared in the San Francisco Chronicle for almost sixty years (excepting a relatively brief defection to The San Francisco Examiner) and made him a household name throughout the San Francisco Bay Area.