Architecture is a service business. An architect is given a program, budget, place, and schedule. Sometimes the end product rises to art - or at least people call it that.
I tell my employees that we're in the service business, and it's incidental that we fly airplanes.
Microprocessors were instantly attractive to us because you could build something for a fraction of the cost of conventional electronics. That's essentially what we did with the Traf-O-Data computer - only it was too narrow and challenging an area to try to build a service business in.
Ultimately, we're in the service business. We will always have an important human element.
I think the most important reason for our success is that very early in our quest into globalisation, we invested in people - and we have done that consistently and particularly in the service business.
I think I'm in the service business. I mean, our sandwiches are pretty good; I don't know if they're extraordinary. But our service is.
I'm not in the service business.
We're all in the service business. If you hire me to do a job I expect everybody else to be where I am. A little bit of crazy is good. It keeps things - balanced.
