Purchasing Decision Quotes

People will buy anything that is 'one to a customer.'

People don't buy for logical reasons. They buy for emotional reasons.

Anybody who can improve the business in the long run is a good buyer.

I'm a trader. Under the right circumstances, I'd consider a new boat. I'm not ruling it out.

It is not the lowest priced goods that are always the cheapest - the quality is, or ought to be as much an object with the purchaser, as the price.

Having the best product means nothing if the people won't buy it.

Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another, "Molly, my dear, I would have bought that new brand of toilet soap if only they hadn't set the body copy in ten point Garamond." Don't you believe it. What really decides consumers to buy or not to buy is the content of your advertising, not its form.

We consumers have to send a message every day of what we want and what we don't.

Most people buy not because they believe, but because the sales person believes.

It is not just disposable income but whether people feel good about their immediate future that drives sales. It is this feel-good factor that drives the purchases more and more than mere economic wealth.

Hard paywalls will never work because, just like at a newsstand, the reader likes to browse the cover and a few articles before choosing to buy. Even if the material is truly unique, a consumer likes to try a little before buying.

A lot of people made their first luxury fashion purchase, but at a discount. And that made it an easier purchasing decision.

The point is... you'd better figure out what your Customers - the Customers you want - value. Because that's what they'll buy. Anything else is a waste of their money, and they'll figure that out in a hurry.

I learned that people don't buy anything from unknown stores.

Every time you buy something consider it a vote of confidence in the company that produced it.

Where is human nature so weak as in the bookstore?

I'm really good at window shopping, or I'll go into a store and just choose one thing.

Consumers, when they've only got a couple of quid left in their pockets, are choosy about how they want to spend it.

The reason people buy Kind bars is that they're delicious and they're healthful. If the product doesn't taste good, isn't the right price, or doesn't fit their lifestyle choice, even if it's made by Mother Teresa, it's not going to work out.

Value will always be on top of everyone's lists now, right along with safety.

Desire is the strongest human emotion - desire for a hat, desire for a dress; that's what drives people to buy and want things.

How long most people would look at the best book before they would give the price of a large turbot for it?