If something's a high-margin product, I understand its importance to the store.
When the sales guys run the company, the product guys do not matter so much, and a lot of them just turn off.
In 2001, we were like most high-tech companies, with one or two primary products that were really important to us.
Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool.
Product is always king.
Nike is a marketing-oriented company, and the product is our most important marketing tool.
My famous line is 'Product is king.'
By far, the most determining factor of any brand is the product or the service the company produces. Branding companies have very rarely any significant influence on that, but it is, of course, in their interest to amplify their importance.
You can spend all the money in the world. If you've got a bad product, it doesn't matter.
Focus on your product. A lot of people focus on the name of their brand or the legal aspects, but it's more important to create your product. It's why people join. It's your vision. Without your product, nothing is going to happen.
