Party Faction Quotes
At the time political parties and some candidates had their own newspapers and attacked their opponents through those rather than directly themselves which would have been seen as gross and undignified, Slander and attacks have been a part of American politics since its inception. The degree and extent reached its pinnacle in the early 21st century.
The Repubican primary contest weakened Mitt Romney, the eventual primary winner and Presidential Candidate, by forcing him to the right to satisfy the conservative Republicans. This made him very unappealing not only to some moderate republicans but also to independents and especially to minorities and women who very much resented the conservative Republican culture clash which they saw as attacks on them. Democrat Barack Obama won the General Election handily.