One thing I often talk about in my business is that an eBook is not like a print book: it's very, very different. It's organic. It's changing.
I was interested in the questions that come up when the Internet gives you access not just to JSTOR libraries and to digital information, but also to things that are live and dynamic and organic in some way.
I don't think I ever worry too much about what our target audience is, what we should be releasing. I just write naturally and organically and try to write from the heart.
I don't tend to do a whole Instagram theme. I like to capture the moment in front of me and make it look as good as possible!
We are video consumers first and foremost, and we hate anything appearing in the videos that isn't organic.
All of the Vines that were acted & setup & had nice cameras, those weren't the good Vines. The good Vines were, like, a random little kid in the middle of a forest, like, yelling.
With social media, if you have a viral video people can like what you do and it's homegrown and very organic.
I think some of what makes it a good podcast is that it's organic. It doesn't feel forced. If we can say anything about ours, it's that we're not faking it at all. We're genuinely interested in the people that we're talking to.
