Media Tactics Quotes

What's an ambush interview? You walk up to a fellow who you want to talk to, and he hasn't been - he hadn't been willing to talk to you before. You've sent him letters, and you've tried to talk to him on the phone. So you walk up to him on the street and ask him a question - that's an ambush?

The media, while they won't admit it, are not in the news business; they're in entertainment. We tried to create the most entertaining, visually attractive scenes ... so that the networks would have to use it.

The reality is [Donald] Trump is just better at this game than they are. Blaming the media may be a convenient foil, but the reality is, he's played the free media game better than they have. He has used the personal attack meme against them and literally created memes about them. They need to figure out how to play this game.

The press likes to create cat fights with girl bands.

[Newspaper] editors print everything they possibly can in large capital letters.

Nothing is so tantalizing to journalists as some answer they can't get. If you want to appeal to political journalists,…you hide something from us …

I just think the more the media uses their time-honored blueprint techniques to destroy Republican politicians... It hasn't worked on Trump yet, and they've been trying it a year and a half, folks. We're dangerously close here to the definition of insanity: "Doing the same thing over and over again, expecting a different result." It's not Trump who's insane. Trump's having the time of his life.

These days, headlines are trying to get you to click.

I never went on TV one time during the campaign. Not once. You know why? Because politics is war. General Sherman would never have gone on TV to tell everyone his plans. I'd never tip my hand to the other side.

The definition of insanity is doing the same thing with the same result over and over again, expecting something different. The left just spent how many months trying to destroy Donald Trump, trying to impugn Donald Trump with every weapon they had, with every trick in their book, every tactic that has been successfully used by the media to destroy Republican candidates over the years. It's in their playbook. They brought it all out. Every bit of it blew up in their face; all of it failed. And yet they continue with the same tried and true and worn-out techniques to discredit Trump.

Sensationalism dies quickly, fear is long-lived.

When the news wants to tell you something is important, they put dramatic theme music behind it. They scare you into watching the story.

I release my scoops strategically.

Most reporters are so transactional rather than strategic.

The press mainly want to destroy a program by revealing what's coming up. For some reason, soaps like doing that.

There are two types of paparazzi. The ones who hide who get you with your mouth hanging wide open or jumping up and down like an idiot on the street. I much prefer them to the ones who come out and follow you.