Michael Deaver Quotes
The media, while they won't admit it, are not in the news business; they're in entertainment. We tried to create the most entertaining, visually attractive scenes ... so that the networks would have to use it.
Michael Deaver, Presidential Media Advisor (Republican), Deputy White House Chief of Staff, Quoted in New York Times, March 4, 1990
Sourced by: Eigen's Political and Historical Quotations
See Newton Monow’s even harsher indictment of network television: {607708}
Even as late as the 1970s most media organizations did not feel any inhibition about having a spokesperson for a political movement or candidate comment about statements that were clearly untrue. The constant political criticism of the media produced this change and no matter how absurd or false a political statement is, most media will have a spokesperson for the lie appear on the program to repeat the lie. Both political parties are thereby encouraged to exaggerate or even lie as they will never by exposed by trusted journalists and can reduce all falsehoods to a “he says, she says.”
Vidal was perhaps the first Politician to realize the importance that television would have on politics and celebrity.
Nixon shortly thereafter hired Ailes to run his television campaign operations. At the time, there was still much debate as to whether television had any serious place in political campaigning. Ailes was not only ahead of his time conceptually, but developed many of the basic techniques that politicians used with television for years thereafter.
Michael Keith Deaver was a member of President Ronald Reagan's White House staff serving as White House Deputy Chief of Staff under James Baker III and Donald Regan from January 1981 until May 1985.