Media Fragmentation Quotes

I believe now we're in such a niche-land in media that you have to super-serve your niche rather than try to be everything to everyone, because if you do that, instead of making your group care, nobody cares.

It's no secret that the media has fragmented in recent years, that audiences have been cut into slivers, and that more and more people get their news from ever narrower outlets.

As electronic journalism came to be evaluated for its cost effectiveness, the network world began breaking up.

We have to deal in 30 second sound bites. It's not your fault. It's not our fault.

A political party is dying before our eyes-and I don't mean the Democrats. I'm talking about the mainstream media, which is being destroyed by the opposition.

It gets harder and harder to succeed and find audiences with the 500-channel universe, the remote control, and people being so trigger happy with that remote control. It just gets harder to get a foothold.

The networks found themselves having to compete for an increasingly Balkanized audience.

The people we want in our news prime-time space now are strongly opinionated people who I think, for the most part, attract audiences of like-minded people, who want to know 'what's our side thinking right now?'

The Internet's a driving force in the change from mass media to 'my media,' in which consumers will be their own programmers.

A democracy survives when its citizens have access to trustworthy and impartial sources of information, when it can discern lies from truth. Take this away and a democracy dies. The fusion of news and entertainment, the rise of a class of celebrity journalists on television who define reporting by their access to the famous and the powerful, the retreat by many readers into the ideological ghettos of the Internet and the ruthless drive by corporations to destroy the traditional news business are leaving us deaf, dumb and blind.

It's just funny that Americans have to contend with 2000 channels, and 60 different specific news sources, and the confusion that it creates, and the junk that we get to see is hilarious.

I don't even read 'the Sun' and it's my job to read everything that's politically important. I think that's a symbol of the declining power of the mainstream media.

The dominant theory coming out of Hollywood is that peoples' attention spans are getting shorter and shorter and they need more stimulation.

We have witnessed a stunning reversal of power between mainstream and social media: The ability to go direct to end users of information through social channels radically disrupted the mainstream news agenda.

Our free enterprise system of disseminating information is collectively referred to as The Media. But there is no collective.

When I was growing up, there were just the three channels, so as a nation we all sat down to the same meal at the end of the day. Now there's been this explosion.

I wish we had a more open discourse. It's just a shame that with our 24-hour news media and the Internet, people have become so fragmented. They only want to support their own worldview.

Without the BBC, the proliferation of television and radio channels by the private sector would simply result in more and more channels, with tiny audiences, all seeking to do the same thing. The future would be one of fragmentation - fragmentation without either plurality or diversity.

When I started out as an activist, the issues were much clearer. There's advantage to the new media, but on the other hand, you miss the ability to frame an issue that you had when there were just three TV networks: CBS, NBC, and ABC. So the whole world could see the same police dogs. The same Bull Connor and his white tank. Now you've got narrow-casting. The media is all fragmented. It's so hard to get people to focus in a sustained way.

Everything is being compressed into tiny tablets. You take a little pill of news every day - 23 minutes - and that's supposed to be enough.

There's been an unquestionable decline in American culture. The education system is thin on the ground. People don't read as deeply and at length as they used to. And the media has been scattered into so many cable channels.

It's hard to tell what is even mainstream anymore because there's so many platforms now. And they're all topics of conversation.

I'm starting to wonder if pop culture is in its dying days, because everyone is able to customize their own lives with the images they want to see and the words they want to read and the music they listen to. You don't have the broader trends like you used to.

Depending on what state you live in, you may only have right-wing talk radio and FOX or CBN with MSNBC three hundred channels down the dial.

As we watch TV or films, there are no organic transitions, only edits. The idea of A becoming B, rather than A jumping to B, has become foreign.