Marketing Tool Quotes

My being bought as a politically outspoken artist is a more potent advertising tool for Apple than a 100 more explicit ads.

I'm my own biggest marketing tool. I know the history of the business and I might as well capitalize on it.

The Oscar is the most valuable, but least expensive, item of world-wide public relations ever invented by any industry.

Customer service is the new marketing.

It certainly is a positive thing… having a trademark.

Let's be honest here: Twitter, for me, is 90 per cent a marketing tool.

There is no advertisement as powerful as a positive reputation traveling fast.

A record co. is just a vehicle for public appearances.

Any real record person knows that the number one most powerful marketing tool when it comes to music is repetition.

Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking. It builds credibility. It is a living engine of marketing and idea spreading, working every day to deliver your message with authority. You should write one.

'American Idol,' for me, is fizzling out. They can't package me, man... I'm an artist that's created this concept but used the 'American Idol' machine as a marketing tool.

I do not regard advertising as entertainment or an art form, but as a medium of information.

I am making use of social media as a marketing tool. It's a great way to market yourself and your projects. It's a free marketing tool.

Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool.

Video can seem like just another challenge to overcome, but I see a major increase in my business and brand awareness, all from the power of video.

Social media is interesting. It helps me connect with fans. It's immediate. It's a big part of my touring business - getting the word out via Twitter, Facebook, and Instagram.

Our platform is a one-stop shop, from marketing and promotion through to ticketing. But even in the early days, in 2006-07, when we were mostly carrying shortform video, we became the premier movie marketing platform.

Marketing is a very good thing, but it shouldn't control everything. It should be the tool, not that which dictates.

Nike is a marketing-oriented company, and the product is our most important marketing tool.

People have romantic notions about television. In the highest realms they think it's some sort of art medium, and it's not. Others think it's an entertainment medium, it's not that either. It's an advertising medium. It's a method to deliver advertising like a cigarette is a method to deliver nicotine.

I think a book is your calling card, your business card.

I got on Twitter because it was a way to express guitar and surfing, and who I was, but now - it's still fun, and I can do that - but I think it's more of a business. I thought it was a personal thing that actors could do themselves, but now it's become a tool that studios are trying to use to sell their movies.

I think afterall, a promotion video is a piece of work in it's own right.

Obviously, in marketing, the best tool is to show the autobiography in fiction. It's inevitable how that happens, but it's generic. Say I've written a story where my sister dies. 'Well, did your sister die?' No, she did not. But people use those straws to grasp at the difference between reality and fiction.

A lot of folks focus on using Twitter as a marketing tool. They'll have a bump that says something like 'Tweet about the NewTeeVee show! Use the hashtag #newteevee.' And that's great - folks should definitely do that. What gets us really excited, though, is when they go an extra step and start to transform tweets into TV content.