The marketing of anything is full of exploitation and lies and hype.
Hype is supposed to overpromise and underdeliver, not overpromise and overdeliver. Usually, it doesn't deliver at all - it takes your money and keeps your pizza.
A lot of movies will deliver on the promotion but when you go see them, everything you laughed at was in the trailer.
I think fans can tell if you just slap a skateboarder on a game - you can't fool kids.
There’s only 4 cents of wheat in Wheaties and you can get more fiber by eating the box.
Marketing is essentially about feeding the poop back to diners fast enough to make them think they're still getting real food.
They've gone to great length to disguise the fact that I'm not in the band, even sending out a photo to promoters with my picture in it which then winds up in some of the ads on the flyers.
This one commercial said, "Forget everything you know about slipcovers." So I did, and it was a load off of my mind. Then the commercial tried to sell slipcovers, but I didn't know what they were!
The currency of blogging is authenticity and trust... you pay folks to blog about a product and you compromise that. I would almost care about this, but it's so obvious to everyone that this is either a joke or an idiot that there is nothing more to say.
Sustainability is now a big baggy sack in which people throw all kinds of old ideas, hot air and dodgy activities in order to be able to greenwash their products and feel good.
The cosmetics industry has much to answer for. It's a multi-million- pound confidence trick based on giving women endless hope, courtesy of overpriced little pots.
They're still advertising the added health-giving advantages of vitamins in your daily diet, although it has long since been shown that you'd be better off eating Smarties.
Software suppliers are trying to make their software packages more 'user-friendly'... Their best approach so far has been to take all the old brochures and stamp the words 'user-friendly' on the cover.
'Natural' is a word that has become unmoored by its meanings. If you go into a vitamin shop, things are natural, and people look at that, and they think it's good. It's no different than any other thing you swallow.
There was a company that I did a photo shoot for once that manipulated the photo so much, I was like, "That's not even me." Like, what's the point? You wanted my name, and then you wanted the version of me that I'm not. I absolutely hate it.
