People will buy anything that is 'one to a customer.'
I want to make it a little inconvenient for everybody to get to me.
The trouble with baseball is that it is not played the year round.
The opportunity will not remain open indefinitely.
The things most worth wanting are not available everywhere all the time.
We only have so many faces in our pockets
Like a sporting event, live events are the one thing you can't have anytime you want them.
The shop is only open one day a year.
After losing his relection bid to political novice Paul Wellstone:
The Masters is not greedy. You wanna buy a Masters souvenir logo shirt? Sure, let's go over to the nearest Ralph Lauren boutique. Oops, you can only purchase Masters memorabilia at the Masters, this one week of the year.
It's a difficult job to do, but that is why we do it. Only so many people can do it. But it, it enables you to... for a brief period of time to kind of get away. You have to go back and deal with, but it's a good escape.
Scarcity is a captivating book, overflowing with new ideas, fantastic stories, and simple suggestions that just might change the way you live.
Scarcity is a good sales tactic if you are selling something people want.
If you're going to buy a real book, a paper book, there better be a good reason. Perhaps scarcity is one of those reasons.
When will you learn that the time to buy a thing is when you find what you want? If you go back the next year and try to get more, they will try to sell you something else.
It was easier to sell a painting that was not for sale.
I have four to five months, tops, per year to give to my acting work.
Out here I had been putting what little money I had in Ocean Frontage, for the sole reason that there was only so much of it and no more, and that they wasent making any more.
I'm not at every party; I'm not seen everywhere. That's why people still care about my brand.
I can't take up every film that is being offered to me.
The Corona Extra brand was launched in Austin, Texas. From Austin, where it was exclusively for three or four months, it became more widely available in that state and in others, primarily in the southwest and western United States.
The world as it is perceived by most people, is a world of finite resources.
In my case, my size is so small that if I want it but don't buy it, I might miss the opportunity.
We can have a leather jacket for $1,500, and if it's a good value, young people will understand that. But we also want to have the feeling that this won't be here in a month.
Sometimes I even felt like he dated me as part of his plan, like they were going to have a checklist on the application, and one of the things to tick off was going to be, "Do you have a reasonably intelligent girlfriend who shares your aspirations, and who is fully prepared to accept your limited availability?
I want to be harder to reach, not easier.