Alice Waters Quotes

Scarcity is a good sales tactic if you are selling something people want.

For me, the things that are luxurious are things that are rare. It's not really about how much something costs or whether it's 'limited edition'; it's about how special it is.

There never is but one opportunity of a kind.

People will buy anything that is 'one to a customer.'

Everything worthwhile, everything of any value, has its price. Everything anyone has ever wanted has come neatly wrapped up in its penalties.

The Masters is not greedy. You wanna buy a Masters souvenir logo shirt? Sure, let's go over to the nearest Ralph Lauren boutique. Oops, you can only purchase Masters memorabilia at the Masters, this one week of the year.

Sometimes you pay a premium to get what you want.

Uniqueness is the commodity of glut.

I like great directors who are scarce. Prolific ones are nice too but for me, there's something about the scarcity that makes it all the more valuable.

Now love's the only thing that's free /We must take it where it's found /Pretty soon it may be costly

This is a great shame, but of course there have to be some things in life that not everybody can have, and great perfume is one of them.

The more necessary a thing is for living beings, the more easily it is found and the cheaper it is; the less necessary it is, the rarer and dearer it is.

Money is all about opportunity cost. Every time you spend on something, that's something you can't spend on something else.

The greater the value of what we want, the greater the sacrifice we will have to make.

The seeker is never so popular as the sought. People want what they can't get.

in order to make a man or boy covet a thing, it is only necessary to make the thing difficult to attain.

But he did not understand the price. Mortals never do. They only see the prize, their heart's desire, their dream... But the price of getting what you want, is getting what you once wanted.

The price of getting what you want, is getting what once you wanted.

For you see, when us people who know run into each other that's an event. It almost never happens. Sometimes we meet each other and neither guesses that the other is one who knows. That's a bad thing. It's happened to me a lot of times. But you see there are so few of us.

Excellence resides in quality, not in quantity. The best is always few and rare; much lowers value.

The cost of stability is often diminished opportunities for growth.

Why do they make things so complicated?" "So that those who have the responsibility for understanding can understand.," he said. "Imagine if everyone went around transforming lead into gold. Gold would lose its value." "It's those who are persistent, and willing to study things deeply, who achieve the Master Work.

You cannot eat your cake and have it.

Every man is wanted, and no man is wanted much.

There is no such thing on this earth as something for nothing.