Grassroots Marketing Quotes

I used to go and cop stacks of blanks CDs and sit there and burn copies of my mixtapes and print up my own mixtape covers and post up in downtown Oakland and Telegraph in Berkeley and literally was selling my mixtapes for five bucks, hand-to-hand.

There's so many people who have never heard of us, but I think what we've learned is you can't underestimate the power of a core fan base and people who believe what you're doing. I think they're the ultimate marketers. They're the ones promoting us.

What I like about being independent [in the music industry] is that anybody who does play the album on the radio and anybody who does choose to write in the media does so because they want to, because they like it or because they find something interesting there, not because they have to.

With 'Bangarang,' I didn't make any announcement, no campaign. I just put it on my Facebook and some other places. That's how I've done everything with my previous records. I've always kept it organic.

When we were younger and first starting out in Australia, we found that we sold more records by word of mouth because we were playing the bars, clubs, and small places and building a following. And as we got bigger, we still relied a lot on word of mouth.

I am the poster boy for brick-by-brick foundation building. Play a club. Put on a good show for 35 people. Come back. Build your market. Have people talk about you.

The growth of The Body Shop is testimony to the fact that you don't need to waste money on costly advertising campaigns to be successful. Instead, we've always relied on word of mouth and stories.

I'm always going to go up against movies with bigger muscle and money, so I need to have a strong grass-roots game.

There's a lot of people out there who have seen us once somewhere in a pub or heard our songs late night on radio. We'd done four years of it before we'd even released a single. It's put us in good stead.

Filmmakers need to realize that their job isn't done when they lock picture. We must see our films through. Studios no longer do this for a large percentage of films. The odds that your film will get a major campaign are dim these days. So you must find and nurture your own audience and make sure your film has a life.

The best thing I can do is stay on the road and build a grass-roots following. I'm constantly about building my brand.

Our commitment to coaches will be realized via TeamCarew, a grassroots marketing program that will provide them with insight and tools to teach the art and science of hitting.

We really earned our keep by going door to door, going to every town, playing in every club.

So much of our audience is on mobile and online platforms, but there's something special, unique, and unexpected about engaging with such great content at the street level.

Small blogs are starting up big campaigns.

I think our slow, humble beginnings in surf shops, ski shops, bike shops, and motorcycle shops have been extremely important for our success. GoPro is all about celebrating an active lifestyle and sharing that with other people. It's authentic. It's not a brand that we went out and bought a bunch of ads for to create.

I'm taking the indie filmmaker's approach to building my career and that approach is developing a relationship with the fans.

Developing a following and maintaining that is so much free labor - just for the love of it.