Direct Mail Quotes
Direct marketing coined this term in 1961. Direct marketing is defined as the ability to target specific consumers with ads rather than blanketing the airwaves with mass appeals and hoping the right people will hear them.
At the time of this article there was noting illegal in most states about some third party with no connection with a candidate or a campaign whatsoever, to describe a candidate and his/her opposition and just like a campaign in a direct-mail solicitation, ask for funds to help the candidate win. They just pocked the money and never help the candidate. In the most egregious cases the same outfit send solicitations to Democrats and Republicans for the SAME contest with different appeals so they can deceptively collect money from supports of both candidates and help neither—only enrich themselves. Scare tactics, like saying an opponent wants to reduce Social Security benefits or increase Medicare charges, are particularly difficult to identify as so much right wing direct mail uses scare tactics the raise funds for campaigns. The left does also, but not as frequently adn they are not as good at it.
