Client Understanding Quotes

Informed clients are better clients, and they make for better design.

I think you need to know your clients.

I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.

Your goal as an entrepreneur is to understand not only what your business does but the clients that it serves. If you really have your pulse on their needs and wants, then your 'absolute' failures are always going to have limits.

The architect must get to know the people who will live in the planned house. From their needs, the rest inevitably follows.

Your clients are critical to your business. Don't lose touch with who they are and why they've chosen to do business with you.

Seeing clients as people with goals and desires helps you to understand their perspective, animating their existence beyond a line item in a sales pipeline report.

Never talk to a client about architecture. Talk to him about his children. That is simply good politics. he will not understand what you have to say about architecture most of the time.

Sometimes clients have a sophisticated view of their design problem, sometimes they do not. I often spend time with the client redefining the problem, going back to the beginning. Often the problem is just a symptom. Sometimes you have to move back in order to move forward to understand what the nature of the solution should be.

With the way I worked, a client can give me everything they know about something, and then I go away and come back with advertising that knocks them out of their chair. They finally understand what kind of a company they are.

I'm not shy about asking the customer, because I want to talk about who she is and what she wants from me.

Combine the dual qualities of empathy and ambitionin every sales relationship.

Never talk to a client about architecture. Talk to him about his children. That is simply good politics. He will not understand what you have to say about architecture most of the time. An architect of ability should be able to tell a client what he wants. Most of the time a client never knows what he wants.

The buyer, the prospect, the customer expects you to have knowledge of their stuff, not just your stuff.

All clients think that they are architects.

To be successful, it is imperative that you not only know the organizations you work with, but more specifically, you have to know the actual people you work with within these organizations, understand what their personal goals and motivations are. In short, to be successful, you need to humanize your clients.