Coming to LA and working with brands connected with celebrity was a very different experience. I thought it was interesting to work with someone like Justin Timberlake and to work with the phenomenon of celebrity in the U.S., and also to take on the challenge of taking a celebrity brand and adding credibility to it.
Selling scent is a key job for celebrities. At any one time, there'll be hundreds of them at it, going on the world's talk shows, doing photo-shoots, providing employment for thousands. Celebrities are instant brands.
I never understood why anyone would do magazines. Like, why would someone put their face out there so much? It's because those people reading magazines will go see the movie, so you do it.
I did the commercials for Gillette during the World Series and at one point I had 27 different beer contracts.
I never want to be randomly posing with a product or putting my name to a brand arbitrarily.
I interviewed Kim Kardashian recently and had a conversation with her mother. A lot of people have various thoughts about Kim Kardashian, her mother and her sisters, but it is an incredibly well thought through concept and branding. Each of the daughters appeals to a different segment of the market.
I did Hilary Duff's 'With Love' music video-slash-fragrance ad.
Don't have just anyone run your social media. I think it's insane when brands or celebrities relegate their social media to an intern or someone who does not know them well.
Acting is fun; it's easier than writing, and if you get on a [TV] show, it draws people to your stand-up. That's ultimately what I'd like to do.
The Indonesian brands aren't interested in sports people, only movie stars, because they can get more exposure in the media.
I don't know if I've got swept up. It's so shocking when you hear that Calvin Klein wants you for their new campaign. You're like "who me?". I guess you have to decide where you draw the line between you saying, this is fun, pretty and fabulous, and being over-exposed.
My sister's a singer, and she's on Twitter, and she has millions of followers. I wonder how that helps her. I think it does to an extent. I think she gets free things.
The guys that are serious serious about football - your Peyton Mannings, your Tom Bradys - I'm not saying don't advertise or do endorsements dollars. But there's a time and a place for everything.
Unless you're Mary Lou Retton, in the right place at the right time with the right personality, you're not going to be on a Wheaties box and have all these endorsements.
The tools I learned photographing celebrities, now I want to use them to sell ideas.
Michael Jordan and Tiger Woods are really part of a very big advertising program, and the fact that they make so much money is because the markets have dictated that they get that money, and the fact that they endorse our products allows us to sell more products and create more jobs.
Study the public behavior of top stars and you can detect a keen attentiveness to brand value.
One of the biggest struggles in starting out on my own was developing a celebrity client base.
I look forward to the day that a lot of the folks that you all talk about and cover on this network will begin to market products for these families and for these kids coming out of junior high school and high school all across the country.
I'm not in the business to make people aware of me, and publicists are very expensive - they're $3,500 a month! I don't want to spend that kind of money so I can get a stupid article in 'Interview' magazine.
I think somewhere in the '90s, it started to shift, and you started to see a lot of film and television actors doing theater, and producers using the notoriety of the film and television actors to sell tickets.
