There's not a lot of original ways to get attention in the press.
In our age of Twitter and smartphones, there is no controlled release of a movie preview. The enigma of movie stars is lost.
What's more important to 'SNL': comedy or buzz? To the writers, players and guest hosts, it's probably the former; to Lorne Michaels and the suits at NBC, it's ultimately probably the latter.
Initially, the site was favourably reviewed in a leading new media publication and the word spread.
There is simply no better way to generate buzz for soccer in your country than having your team in the World Cup.
Ultimately with our band, it's word of mouth. It seems to be the largest cause of The Hip outbreak - if we can align ourselves with a virus.
Social media buzz can lead to huge successes when people spread the word about something they love and want to share. But authors creating their own buzz? Making their own noise? It's hard to make a lot of noise on our own about our own work. Except, sadly, negative noise.
People come to a show, then they go back to their neighborhood, and it has become like word-of-mouth. Everybody loves to turn somebody on to something. It kind of just snowballed.
