Marketing is not a nice word, but the world is about marketing now.
Without our customers, we don't have a business.
The primary goal of IoT is to solve business problems, not to deliver a cool project or new technology. Focus on a business-relevant problem, and work with your customer to solve it.
I hate the word universal, because I don't know exactly what it means. The question is, does it work for the client? Travelers was a diversified, financial conglomerate that did very well. The businesses had nothing to do with each other.
The state of the economy is not the issue when it comes to growing a business. The relevant questions are always: 'What business are you in? Furthermore, is it adapting to the times?'
The customer doing something innovative is not interested in the size of your company but in whether you understand what he does.
It is ridiculous ever to forget that you and your business are each implanted in the society of the moment. We cannot ignore the world of our time. We had better understand it.
Everyone's had an interesting life. Unless they're interested in business or something.
Drucker said: 'If you weren't already in this business, would you enter it today? And if not, what are you going to do about it?' ... Simple, right? But incredibly powerful.
The problem with a lot of marketing advice is that the examples they use are not exactly typical. It's hard for businesses, particularly smaller businesses, to relate to the bold innovations of companies like Apple or Tesla.
If you look at the top 10 enterprise software companies, a lot of them are important but irrelevant companies. It's really important to be relevant and important.
