Brand Control Quotes

When you have a home and create a brand people believe in and want to support, it makes it easier for you to control merchandise and sell it.

I'm hands-on with everything. I approve the designs of everything we do because that's my brand that people are buying. I want it to look good.

There's an abundance of exposure when you start working in American films. Inevitably you become a brand and that has to be controlled.

The Masters is not greedy. You wanna buy a Masters souvenir logo shirt? Sure, let's go over to the nearest Ralph Lauren boutique. Oops, you can only purchase Masters memorabilia at the Masters, this one week of the year.

With technology today, companies are less in control of their brand

If the public doesn't receive what you say, people can start to build your brand for you.

I'm not going to change myself because I think it'll make somebody like me more. And in terms of being a business, I've found that when you're always in the people-pleasing mode, that's the easiest way to lose control of your brand's DNA. I want to sit across from someone who's authentically who they are, even if they're not my personal cup of tea. It's still more comforting than being across from someone who's making moves to please other people!

There are very, very few brands that will be brave enough to really, completely take a step back and not to try and control what is considered beautiful.

Like manchurian candidates, we have been made into manchurian consumers, who subconsciously buy when we are triggered by our brand masters.

We struck an unusual deal. I'll get to leave CNN with my catalog and documentaries. We were able to create a brand at CNN - 'Black in America' - that I now own. I can take that brand and extend it in any way I want.

If you control your distribution, you control your image.

Power is winning the battle over who owns the customer: the brand or the retailer.

Whatever you and your team decide your new brand will stand for, deliver on that promise. That's the only way you'll ever control your brand. And beware: brands always mean something. If you don't define what the brand means, your competitors will.

If I had taken money from, say, venture capital, they would have wanted a certain return in a certain time period. McDonald's, on the other hand, seemed very interested in my passion about creating this brand. I trusted them, and they did not really interfere with the brand.

Brands always mean something. If you don't define what the brand means, your competitors will

Direct to consumer really gives you control of your business completely.

We believe that either our own teams or teams that we direct are best capable of creating 'Mario' games that will live up to the franchise. The same is true for 'Metroid' and 'Zelda' and all those wonderful properties. For us, we want to control those characters as a key corporate equity.