Ken Blanchard Quotes

The idea that comics stores, distributors and publishers simply 'give the customers what they want' is nonsense. What the customers wanted they didn't get - and they left.

We need to listen to consumers' needs.

What you find is, you have to deliver a product that has value to the customer. When you do, and I think the wind community is getting much closer to that, customers will want it.

Certainly in business terms, considering how thriving the market is. Understanding what people want is essential. We have a team on the ground whose job it is to keep tabs on what's good, whether it's a tapas bar in Barcelona, or an amazing fish and chip shop in Yorkshire.

It's not the consumers' job to figure out what they want

The need to communicate effectively with your customers will come up again and again.

Industry prospers when it offers people articles which they want more than they want anything they now have. The fact is that people never buy what they need. They buy what they want.

It isn't the consumers' job to know what they want.

Business enterprise is an organ of society. There is only one valid definition of business purpose: to create a customer.

An industry begins with the customer and his or her needs, not with a patent, a raw material, or a selling skill

Find out where the people want to go, then hustle yourself around in front of them.

The aim of marketing is to make selling superfluous.

Businesses are not paid to reform customers. They are paid to satisfy customers.

People who decry the fact that businesses are in business "just to make money" seldom understand the implications of what they are saying. You make money by doing what other people want, not what you want.

Big business depends entirely on the patronage of those who buy its products: the biggest enterprises loses its power and its influence when it loses its customers.

I think it's changing is that business is not as good as it was and it has become a real question in the world of fashion. You see, bags and shoes don't take on the seasonal quality that fashion does. A black leather bag can be good in any season, but you can't say the same about fashion, particularly about fabrication.

The public needs the equivalent of Chevrolets as well as Cadillacs.

The simplest way to assure sales is to keep changing the product the market for new things is indefinitely elastic. One of the fundamental purposes of advertising, styling, and research is to foster a healthy dissatisfaction.

Having the best product means nothing if the people won't buy it.

Research is an organized method of trying to find out what you are going to do after you cannot do what you are doing now. It may also be said to be the method of keeping a customer reasonably dissatisfied with what he has. That means constant improvement and change so that the customer will be stimulated to desire the new product enough to buy it to replace the one he has.

If people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing and continue as usual.

Is there any other industry [than the press] in this country which seeks to presume so completely to give the customer what he does not want?

It had always made sense to me to build a business based on what people really wanted, rather than guess what we thought they might want.

What the advertiser needs to know is not what is right about the product but what is wrong about the buyer.

It is well worth remembering that the customer is the most important factor in any business. If you don't think so, try getting along without him for a while.