Robert Wise Quotes

No one knows why a film does well or not. The reasons for this are not important. What is important is the intention you start the film with and the final state when the film releases on a Friday - whether people liked it or not.

It is very difficult for anyone to predict how a film will do. It depends on so many things: the mood of the audience, the state of their mind at the time, how they have reacted to the whole treatment.

I don't really think about the box office, but I want my films to do well.

I never feel that because of my presence a film will taste success. A film's success or failure does not totally depend on me.

I want a certificate that allows me to make as big a box office as possible.

The only reason why I would like to be accepted? Because if your movies don't do well, after a while you don't get to make any more movies.

When I'm shooting, really the audience I'm thinking the hardest about is that first test screening audience who I want to like the film and that first opening weekend audience.

I always tell younger filmmakers, it's not just about the acting or the art itself. It's about how big of an audience watches your film.

You want to know if anyone's going to go see your film. You shouldn't worry about it or get hung up on it. So yea, you kind of monitor it.

The beating heart of your story... that's not what shows up in a trailer. The other stuff is what shows up in a trailer, because that's what gets people in to the seats, and that's how studios make their money.

My films may not have a great opening, but I am not bothered about it. Whatever the numbers be, I want those viewers who come for my films to be excited about watching the movie.

You cannot predict how well a film will do.

My previous movie before 'Life Is Beautiful' was the same; they didn't release it so much in United States.

Think about trailers you see in theaters. If you're seeing a Warner Bros film, the studio might have three of the five trailers. So having a hit helps you create the next hit.

The trouble with Hollywood is that too many of the top people responsible for pictures are too comfortable and don't give a damn about what goes up on the screen so long as it gets by at the box office. How can you expect people with that kind of attitude to make the kind of great pictures that the world will want to see?

So many things have to come together to get a creatively successful and financially successful film. Sometimes you'll have a movie that you're very proud of, and you think it transcended all of your expectations, but it doesn't come out at the right time. I have done movies that have never been released. That can be depressing.

When you are making a film, you do not know how it is going to be received by the audience. In fact, if you set out to make a film thinking that it will make 100 crores, it never ends up making that much money.

The audience in Kerala have been giving a good response to my films, including 'Paiyaa' and 'Siruthai.'

I do not keep a track of numbers as such, but I am definitely aware of how a film of mine is doing when it is playing in theatres. More than the numbers, it is important to know how the audience is reacting to the film.

I used to once believe that the script is the most important thing, but now I also believe that the kind of people you are working with also matters a lot, and moreso, to see how the film will be promoted.

You have to acknowledge that films that have a strong concept and are easily marketed to people are the ones that stand the biggest chance of success.

There are films where the promos reveal all the punches and when you go to watch the film you feel like having seen it all. Such films don't last after a good opening.

It is true that no matter how good your film is, you get judged purely on the basis of how well it does at the box office.

I have learnt to deal with the box office result. Whatever happened to any film, thankfully, people always appreciated my performance.

I feel like movies when they work they'll find an audience.