Steve Ells Quotes
You cannot take shortcuts. We've shown that we can spend more on ingredients, not less, and charge a fair price.
Citations
Ells, Steve. "Letter to Shareholders." Chipotle Mexican Grill Annual Report, 2014.
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Steve Ells is an American businessman. He is the founder, former CEO, and Executive Chairman of Chipotle Mexican Grill. Ells founded Chipotle in 1993, and under his direction, the chain serves what it describes as "naturally raised meat" and promotes sustainable agriculture.