Edward de Bono Quotes

What is Apple, after all? Apple is about people who think 'outside the box,' people who want to use computers to help them change the world, to help them create things that make a difference, and not just to get a job done.

I simply think things through, and I look at problems. One thing I pride myself on is the ability to connect unconnected thoughts and come up with new, unique thoughts.

People should think things out fresh and not just accept conventional terms and the conventional way of doing things.

For any speculation which does not at first glance look crazy, there is no hope.

Stop looking at the walls, look out the window.

I think by shattering it we can create a new form, a new way to look at what is valuable — how we decide what is valuable.

It is especially important to encourage unorthodox thinking when the situation is critical

‎We need to become more unreasonable but in an intelligent way.

Always think outside the box and embrace opportunities that appear, wherever they might be.

Bob Beaudine challenges you to think differently. His unique approach to life and business has helped elevate many careers.

Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.

Originality is also very important to a writer. And all of the writers I've mentioned, of course, are original, but it's important to me that every book that I do be really a completely fresh and new look at the world. And of course, that makes it frightening to start a new book because you can't really depend upon what you've done with previous books.

My advice to any young person at the beginning of their career is to try to look for the mere outlines of big things with their fresh, untrained and unprejudiced mind.

An idea or an insight doesn't come from a single happening, it requires a meeting to alter a perspective. Often it takes a while for the events to collide, but when they do it is inevitable that a change will follow.

We must dare to think unthinkable thoughts.

Creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything.

Hiring people with diverse backgrounds brings in a flexibility of thought and openness to new ways of doing things, as opposed to hiring clones from business schools who have been taught a codified way of doing business.

We need a repeated discipline, a genuine training, in order to let go of our old habits of mind and to find and sustain a new way of seeing.

A mind that is interested in changing...is interested precisely in the things that are at extremes. I'm certainly like that. Unless we go to extremes, we won't get anywhere.

Yet does illustrating in a new way signify a new way of seeing?

Change your story, change your life. Basically, that's what it is.

I now know that nothing in my life will change until I change the way I see my life and myself.

The difficulty lies, not in the new ideas, but in escaping from the old ones.

The early Christians did not say, in dismay, 'Look what the world has come to,' but, in delight, 'Look what has come to the world!”

Look at what happened in the Past. Learn something valuable from it. Do things differently in the present.