Think different in order to change the rules. By definition, if you don't change the rules you aren't a revolutionary, and if you don't think different, you won't change the rules.
I think that genius comes not just from having great mental processing power. It comes from being able to, as Steve Jobs' ad said, think different.
To do the impossible, you need to ignore the popular.
You know, I hate to borrow Apple's tag, but think different. Really. From the very beginning. I didn't know what the fast-food rules were. I got my training at the Culinary Institute Of America, and then I opened up a fast food place according to fine dining rules.
What is Apple, after all? Apple is about people who think 'outside the box,' people who want to use computers to help them change the world, to help them create things that make a difference, and not just to get a job done.
One of the things about Steve Jobs is that he gives us an opportunity to look at the disjuncture between that world and the world he claimed that Apple represented, the "Think different" world of Martin Luther King and Rosa Parks and Gandhi.
I think one of things that Steve Jobs, in his own funny way, encouraged us to remember with those "Think different" posters of Gandhi and Rosa Parks and Martin Luther King was, "How do you make the world a better place?"
You cannot look in a new direction by looking harder in the same direction.
