Steve Ells Quotes
You know, I hate to borrow Apple's tag, but think different. Really. From the very beginning. I didn't know what the fast-food rules were. I got my training at the Culinary Institute Of America, and then I opened up a fast food place according to fine dining rules.
Topics
Hate
Thinking
Innovation, Innovations
Fast Food
Nonconformity
Apples
Alternative Approach
Creative Freedom
Creative Mindset
Culinary Training
Fine Dining
Fresh Perspective
Innovative Approach
Non-Traditional Methods
Revolutionary Ideas
Unconventional Approach
Unconventional Thinking
Unique Perspective
Unorthodox Approach
original concept
Food Rules
Think Different
Citations
Ells, Steve. Interview by Guy Raz. "Steve Ells: Chipotle." How I Built This, NPR, 23 Oct. 2017.
Related Quotes
Steve Ells is an American businessman. He is the founder, former CEO, and Executive Chairman of Chipotle Mexican Grill. Ells founded Chipotle in 1993, and under his direction, the chain serves what it describes as "naturally raised meat" and promotes sustainable agriculture.