Howard Stringer Quotes
When color TV arrived, it just sat there and you saw color. I've been to retail stores where there were no 3-D glasses at all and the 3-D images were all blurred. People were coming in and saying, 'I don't want to buy that.' There's a lot of marketing connected to introducing technologies and especially introducing new experiences.
Topics
Color Television
New Technology
3-D Technology
3D Technology
Consumer Education
Consumer Experience
Consumer Perception
Consumer Resistance
Innovative Experiences
Marketing Challenges
Product Demonstration
Product Promotion
Retail Experience
Technology Adoption
Technology Limitations
User Perception
Visual Experience
Innovation Hurdles
Product Introduction
Citations
Stringer, Howard. Interview. The Wall Street Journal, Dow Jones & Company, 2011.
Related Quotes
Sir Howard Stringer is a Welsh businessman. He served as chairman of the board, chairman, president and CEO of Sony Corporation. He is also the head of the board of trustees of the American Film Institute and now serves as a non-executive director of the BBC.