Anita Elberse Quotes

If someone doesn't believe enough in your product to put money in to it, then you should rethink how good the product is.

As a producer or financier, you are going to go where you get the best bang for your buck.

I've invested a couple million into touring, and that's paid off.

Ideally, I want my films to work because I want the people who have invested their money to get back their investment and make profits too.

Basically, movies come down to economics, and they're always too expensive. From a producer's point of view, an actor is either going to make him money or save him money.

If someone puts up $100 million on a movie, they're gonna be concerned about whether they'll get it back. So they're not gonna make a movie about three girls, you know?

If I give five flops, I won't get a job. You have to perform at the box office when you are at the top. No one is running a charity here. People are putting huge amounts of money to make movies, and they want the films to be successful. They have invested money in you, so it is your duty to make sure the film does well.

They will therefore not be in a hurry to risk their entire business by expanding too rapidly, but they are the major indicator of whether the manufacturing industry accepts there is a sustainable business in RFID production.

Profits in business always depend on the rate of interest: the higher the interest, the higher the rate of profit required.

You have to spend a lot to make a lot. It's not like I'm sitting on top of a pile of money.

The studios basically, besides developing some material, their strength is distribution. Distribution in any other business is a cost that you incur. You know, in a trucking business, you eat it. In a film business, distribution is a profit center.

In any business opportunity, you'd be looking, probably, primarily at the risk and return. Some business can be very risky with a low return; what you want is the lowest risk with the biggest return.

We make a series of investments, some will pan out and some won't.

You see I don't like to be really too commercial about things but in this business you've just got to be commercial otherwise the films don't make money and you don't make films and as a long as a commodity is selling it's silly to kill it dead.

When you've got a great business going, you go open another and take the risk of losing the whole thing. It's fun!

In the U.K., there's absolutely no money for television. So you can do pretty much whatever you want. They're not losing money on any of the shows, so they'll give you a lot of creative freedom. In the United States, there are millions and millions of dollars at stake, so they need a sure formula.

There is no sense in making a film that no-one will go and see, just to create a perfect, but useless, work of art.

I put £150,000 into the stage production of Grease and have got back £1.5 million so far. It has been a fantastic success.

I've always viewed myself as a brand. When I started 10 years ago, that was very controversial. 'Marketing' and 'PR' were dirty words for the literary world, but that has changed. Once the book is finished, I want as many people as possible to read it.

People are very reluctant to invest unless they know it's going to be a sure thing, and let's face it: film is never a sure thing.

In order to have the next generation of modems, you would need to pour in even more R&D spending. We came to the conclusion that we're going to have a tough time to really see that we are going to succeed in the modems business.

Hollywood executives believe that money is both the be-all and end-all to the moviemaking process.

There is no free lunch, so if you're playing with the big train set - on big movies - it's a lot of money they're entrusting you with, and you have to get that money back for them. I don't take that responsibility lightly.

We can still do a stop motion feature for about one-third of what it costs Pixar or DreamWorks or Blue Sky to make a feature. But nobody is interested in a film that cost $50 to 60 million with the potential to do $120 million. They want to risk big money to make huge money.

Now in a way, money is money, and if it's going to increase our audience, that's fine.