Tim Cook Quotes

My work is more about trying to ask good questions and not trying to come up with big shows. Every fashion company is doing that, every car company is doing that.

Hype is a good thing, but it can also be a bad thing if you aren't prepared to back it up.

Only a certain number of people go to a store over the period of a year. When a person sees my record on the shelf, it eliminates someone else's record from being sold. It's about continuing to try to find new ways to sell records.

Jobs that cannot be delivered must never be promised. It's unfair to raise people's hopes that way.

I've always felt, and I think I'm qualified to say so because I've won a few awards, that it's a terrible shame to put something in competition with something else to be able to sell something.

I think that big, sort of theatrical relaunches tend to set you up for failure and hype.

Most big companies work in stealth until they think they have a consumer product ready to go.

If you wish to be a success in the world, promise everything, deliver nothing.

I purposely got involved in the American market, as I'm really interested in it. I find the way they do marketing there really cool.

"I'm going to put out something that I believe in, or I'm not going to do it." I'm really scared of putting out a product that people will say, "Oh, that's not as good as the other thing."

I would say the more the better when it is comes to development and marketing. It's actually fun. For some it can be a frustrating thing.

Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.

Scientists who have dedicated their lives to building machines that think, feel that it's only a matter of time before some form of consciousness is captured in the laboratory.

It's difficult for a company to be anywhere interesting in a world that is so dominated by prototypes and great and bright ideas.

Machines are on track to be on par with human intelligence in less than 15 years.

Why should a manufacturer bet his money, perhaps the future of his company, on your instinct?

Here's how Apple does marketing in a nutshell: Make a great product, then let people know about it. That's it. Neither aspect of that is easy, but the important thing is it has to happen in that order. It all starts with a great product.

This is true for most new products. The majority of people you're competing with are non-users. They are people who have never used your service before. And what they say is actually the most important. What they say is the thing that blocks you from expanding the size of your market with your features.

It's interesting that the greatest minds of computer science, the founding fathers, like Alan Turing and Claude Shannon and Norbert Wiener, they all looked at chess as the ultimate test. So they thought, "Oh, if a machine can play chess, and beat strong players, set aside a world champion, that would be the sign of a dawn of the AI era." With all due respect, they were wrong.

The person who makes promises to everyone ultimately pleases no one.

Once upon a time ... the only autonomous intelligences we humans knew of were us humans. We thought then that if humankind ever devised another intelligence that it would be the result of a huge project ... a great mass of silicon and ancient transistors and chips and circuit boards ... a machine with lots of networking circuits, in other words, aping-if you will pardon the expression-the human brain in form and function. Of course, AIs did not evolve that way. They sort of slipped into existence when we humans were looking the other way.

Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing it. The technique of selling it.

It's like, are you kidding me? I'd sell way more if I just put a picture of my face. That's the fact. I'd sell more copies of me just looking cute. That's what sells more. That's what sells at Wal-Mart. Not someone in a bathtub looking like they're about to kill someone. Topless.

Take some time to sit down and figure out how your big rival is promoting their brand and plan something smarter and more creative for yours!

If you want to build a recursively self-improving AI, have it go through a billion sequential self-modifications, become vastly smarter than you, and not die, you've got to work to a pretty precise standard.