Denise Morrison Quotes

Big companies have trouble with innovation. Innovation is about bad ideas, or ideas that look like bad ideas. That's the fundamental thing.

Innovation requires an experimental mindset.

More or less, I am always saying, 'Let's do what has not been done.'

If everything you do works, then you're not taking many risks and probably aren't innovating either.

Our biggest goal is to continue to force ourselves to always start our creative work on a white page and not take advantage of past successes and challenging ourselves.

To create an organization that's adaptable and innovative, people need the freedom to challenge precedent, to 'waste' time, to go outside of channels, to experiment, to take risks and to follow their passions.

I believe you have to be willing to be misunderstood if you're going to innovate.

Since I was in my early twenties, at ABC, I was always only interested in things that were not already being done.

Most entrepreneurial ideas will sound crazy, stupid and uneconomic, and then they'll turn out to be right.

That's the way it is with entrepreneurial people. You try one thing, it doesn't work, you try another.

Nintendo's philosophy is never to go the easy path; it's always to challenge ourselves and try to do something new.

Do something. If it doesn't work, do something else. No idea is too crazy.

Oculus is a company that often does things differently. But we don't want to do things so differently that we start to get into trouble.

I think when you take the big swings - and I've done plenty of big swings that I was told were never going to work - those are always the things that break through.

I feel every day that everything I create - everything I do - I want it to be a risk. I think when you take the big swings - and I've done plenty of big swings that I was told were never going to work - those are always the things that break through.

I've certainly had a number of failures along the way, depending on my own instincts and creativity, some fairly celebrated, at least during their time.

There is no science in creativity. If you don't give yourself room to fail, you won't innovate.

I don't come up with ideas in a test tube; I come up with ideas by breaking test tubes. That's how I've always been.

Failure in Innovation - it's a price worth paying.

Sometimes the best way to find out what you’re supposed to do is by doing the thing you’re not supposed to do.

Perhaps creativity is fumbling that dance step, or driving the chisel the wrong way into the stone.

The three foundations of judgement: Bold Design, Constant Practice, and Frequent Mistakes.

Follow a trail of bold mistakes and at the end of them you will find a genius.

If failure is not an option, neither is success. Innovation is just repeated failure till you come up with something that works.

If you don't make mistakes, you aren't really trying.