Bob Iger Quotes

If you want to be inventive, you have to be willing to fail.

An essential aspect of creativity is not being afraid to fail

Give the composer time to experiment, time to try out ideas. Also, the time to fail. When the composer has very little time, the temptation is to reach for stock ideas - ideas they know will work and have worked in the past.

It's how creativity works. Especially in humans. For every good idea, ten thousand idiotic ones must first be posed, sifted, tried out, and discarded. A mind that's afraid to toy with the ridiculous will never come up with the brilliantly original.

Pure innovation is more gross than error.

Creative experimentation propels our culture forward. That our stories of innovation tend to glorify the breakthroughs and edit out all the experimental mistakes doesn't mean that mistakes play a trivial role. As any artist or scientist knows, without some protected, even sacred space for mistakes, innovation would cease.

I think we always move from imitation to assimilation to innovation, but I can't name you 20 people outside those we've already recognized who ever got to point three: innovation.

In order to be creative you have to be allowed to fail.

We especially need imagination in science.

If you're not prepared to be wrong, you'll never come up with anything original.

I like to experiment a lot and invent things.

When you're building a show from the ground up, there are no answers or wrong move, because there's no bible.

We love experimentation. That's where the gold nuggets come from.

The most important thing we do to encourage innovation is give people the freedom to fail. And I think you can articulate that and establish that as a value in a lot of different ways. I don't want to say celebrate the failures, but in a lot of respects, it's sort of that.

My absolutely favorite time of working on a project is the time I spend not knowing what it is. Because the longer you live inside that period, the likelier you are to discover something new.

I miss that thing I used to do when I first started out where I would just spontaneously generate ideas and try things and see where they'd go.

Follow a trail of bold mistakes and at the end of them you will find a genius.

All the creativity books in the world aren’t going to help you if you’re unwilling to have lousy, lame, and even dangerously bad ideas.

I think one of the things about creativity is not to be afraid of saying the wrong thing.

You can't buy something which does not exist. In a way, let's make things exist and then judge later. Don't cancel the process of creativity too early; let it flow.

There are people who say that you can't experiment... That condemns you to failure.

I really like to experiment. That's the only way I can work. It's instinctive.

To have a great idea, have a lot of them.

The way to get good ideas is to get lots of ideas and throw the bad ones away.

Making a moonshot is almost more an exercise in creativity than it is in technology.