Brendan Iribe Quotes

Nintendo, as a company, prides itself on doing things differently.

Changing the game is a mindset.

More or less, I am always saying, 'Let's do what has not been done.'

Since I was in my early twenties, at ABC, I was always only interested in things that were not already being done.

I have a great respect for incremental improvement, and I've done that sort of thing in my life, but I've always been attracted to the more revolutionary changes. I don't know why. Because they're harder. They're much more stressful emotionally. And you usually go through a period where everybody tells you that you've completely failed.

I think 'crazy' is a compliment. I think you make money with people who are crazy.

I feel every day that everything I create - everything I do - I want it to be a risk. I think when you take the big swings - and I've done plenty of big swings that I was told were never going to work - those are always the things that break through.

We are exploring creative models to pursue innovation outside the confines of our normal process, taking calculated risks and learning from them.

We've got to be entrepreneurial; we've got to be innovative, and we've got to figure out ways of getting things done that people might think are very unorthodox.

I have some ideas for things nobody's done before, and some are ideas bigger than me that I might be able to pull off, maybe.

If an employee can demonstrate results produced in a way that the company didn't think possible, then a new way forward can begin to take shape.

In Silicon Valley, if you spend a lot of time thinking about the obstacles, you'll talk yourself out of everything, because the more you look at it, the less logical something sounds, since no one has done it yet.

I've always been controversial because I offer new ideas. For me to be controversial, I think this is positive.

In life, a lot of great ideas sound insane or absurd at first.

There is a place for visionaries and the avant-garde in this world, but not at 9 o'clock on a network.

What is Apple, after all? Apple is about people who think 'outside the box,' people who want to use computers to help them change the world, to help them create things that make a difference, and not just to get a job done.

To me, unconventional thinking is approaching a problem and asking, 'Why not? Why can't something be done?' If someone can't give me a good reason why you can't do something, I find a way to do it.

Most entrepreneurial ideas will sound crazy, stupid and uneconomic, and then they'll turn out to be right.

Some of the best ideas that we've invested in have made no sense to conventional sources.

Big companies have trouble with innovation. Innovation is about bad ideas, or ideas that look like bad ideas. That's the fundamental thing.

Don't let what you don't know scare you, because it can become your greatest asset. And if you do things without knowing how they have always been done, you're guaranteed to do them differently.

Entrepreneurs always pitch their idea as 'the X of Y', so this is going to be 'the Microsoft of food.' And yet disruptive innovations usually don't have that character. Most of the time, if something seems like a good idea, it probably isn't.

Almost all new ideas have a certain aspect of foolishness when they are first produced.

I think when you take the big swings - and I've done plenty of big swings that I was told were never going to work - those are always the things that break through.

Part of the beauty of Silicon Valley is that people generally encourage you to think crazy. It's the hypothesis that there's nothing sacred that can't be changed.