Denise Morrison Quotes

In order to innovate, you have to experiment.

Creativity is our North Star. This way of working and this speed, this new opening and innovation, putting everything in discussion must remain at the base of what we do.

We love experimentation. That's where the gold nuggets come from.

In innovation, you're trying to create something from nothing.

I'm going to keep innovating.

The big deal for me has always been innovation.

The trouble with innovation is that truly innovative ideas often look like bad ideas at the time.

Mindless habitual behavior is the enemy of innovation.

Pure innovation is more gross than error.

My view is there's no bad time to innovate.

Our biggest goal is to continue to force ourselves to always start our creative work on a white page and not take advantage of past successes and challenging ourselves.

There are people who say that you can't experiment... That condemns you to failure.

If every effect of any new products or methods were required to be known before they could be produced and marketed, they would not be true innovations - and thus not represent new knowledge of what people would like, if offered.

I believe you have to be willing to be misunderstood if you're going to innovate.

Artists rarely do the same thing over and over again. Art is about the new, doing things in a new way.

I think we always move from imitation to assimilation to innovation, but I can't name you 20 people outside those we've already recognized who ever got to point three: innovation.

I don't believe in pitfalls. I believe in taking risks and not doing the same thing twice.

I believe in being an innovator.

Almost all new ideas have a certain aspect of foolishness when they are first produced.

… embrace new ideas with energy!

The great thing about ideas is that every new idea leads to two more new ones. It’s the opposite of a gold rush, where the more people who show up in 1849 to get that gold in California, the faster the gold runs out. Ideas are not like that; ideas breed.

All I know is, I'm trying to do things that are a little different whenever I can.

We need innovation and creativity.

We are exploring creative models to pursue innovation outside the confines of our normal process, taking calculated risks and learning from them.

Imagine something new, or you will only go where you have been.