Giorgio Armani Quotes

I design for real people. I think of our customers all the time. There is no virtue whatsoever in creating clothing or accessories that are not practical.

Design is not for philosophy it's for life.

I like the dream, like fantasy dresses. Women can dream at 9 in the morning and at 10 o’clock at night, it doesn’t matter. I think it is also important for me to make it pragmatic and practical and wearable. I always say, 'If you can’t eat it, it’s not food, and if you can’t wear it, it’s not fashion, it is something else.'

For me, cooking is practical. That's the core of an engineer. Engineers are very practical designers and creative people. Every single thing I create has to have a purpose.

You can make clothing as art, but I like the idea of my clothes actually being worn and being useful to women.

You can never forget the time you're living in because the past is the past and it will never come back. So to adjust your philosophy and creativity in fashion to the time you're living in is the most important thing.

If you have to design something, choose things that we need as opposed to frivolous things that we might just want for a month or two for bragging rights.

Design should not dominate things, should not dominate people. It should help people. That's its role.

Martha Stewart is extremely talented. Her designs are picture perfect. Our philosophy is life is messy, and rather than being afraid of those messes we design products that work the way we live.

As a designer, everything is always about aesthetics mixed in with functionality and having that visual appeal. But you learn fast as a new parent with an infant that if it’s not deeply practical as well, then forget about it. Style wise, I wanted to design items that would work well in any nursery - regardless of gender.

You see a lot of so-called architecture that part of the ego trip overpowers the functionality and the budget and all that stuff.

Web users ultimately want to get at data quickly and easily. They don't care as much about attractive sites and pretty design.

The architect should strive continually to simplify; the ensemble of the rooms should then be carefully considered that comfort and utility may go hand in hand with beauty.

The sky is the limit as long as you keep the rooms practical, and I have become better at that since I had children. Function, form and organisation are all important.

Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people.

Be these people either Conservatives or Socialists, Yellows or Reds, the most important thing is … that all of them are right in the plain and moral sense of the word... I ask whether it is not possible to see in the present social conflict of the world an analogous struggle between two, three, five equally serious verities and equally generous idealisms? I think it is possible, and that is the most dramatic element in modern civilization, that a human truth is opposed to another human truth no less human, ideal against ideal, positive worth against worth no less positive, instead of the struggle being as we are so often told, one between noble truth and vile selfish error.

How empty is theory in the presence of fact!

On Pragmatism: It's all very well in theory but it doesn't work in practice

I remember someone once said there is a practical aspect to my designs, and I remember thinking, 'That doesn't sound so creative,' but that is actually the truth. There is a practicality to it. I don't design just to design. There is a reason and, hopefully, an interesting reason behind it - that is where my creativity comes in.

I live in the moment. The moment is the most important thing. That's my entire philosophy: Make the best of the good moments.

For me, doing a show is great, but I want women to be able to wear the clothes easily as well.

The most important thing is always to feel comfortable - I would never sacrifice function for style.

I've always had a philosophy: it doesn't matter who you love or how you love, the most important thing in life is that you love.

For me, being involved in fashion is fun. But I like to be relatable and to wear things that other people can wear, too.

That era of designers being away with the fairies is gone... You've got to live in the real world.