Brian France Quotes

Ultimately, the joy of sports is social and psychological, both in the ballpark and around a television on Super Bowl Sunday.

The NFL and NBA has done a better job than we have in showing the fun side of the sport, having people talk about it whether it's on social media, commercials or the news.

That's a hallmark of NASCAR... We have gotten to where we've gotten because we're able to have the best drivers in the world, the best team owners and then giving them a package that creates the most exciting racing.

It's sort of like baseball - the more you know about baseball, the more you get into a baseball game. NASCAR is the same way.

You don't really get it from NASCAR that they want you to be the bad guy or the good guy. They'll kind of joke around with you and be like, 'Hey, that was really good this past weekend. You did a great job for us. Ratings were up.'

We're trying to make sure it goes up. Expand NASCAR, expand our fan base.

Of course, when I can get an Indy Car or Champ Car race on television, I never miss the opportunity.

Chase Elliott winning is better for our sport.

Toyota is doing a neat job coming in to the sport - no one ever thought that there would be a day when Toyota would participate in an American-made, American-born sport like Nascar but they're doing a fantastic job.

I love racing cars, and we have to have great competitors to make the diverse fan base have people to root for, and some people like calm, shy Ryan Blaney that knows a lot about the sport, or Chase Elliott, who's been around racing and has those deep ties to NASCAR and the southern roots of our sport. Those guys are all important.

It's tempting, because as one senator said to me, 'We know if we invite baseball down, we'll draw a crowd'.

It's great that fans have people they can enjoy and watch play.

The Daytona 500 is a big race, and Darlington is just as big of an event, and a lot of people get excited for it.

Most of the time our events aren't in the papers and they're not televised, so people don't know when we're competing.

Every GP Masters race will stand out because we will be available for fans, media and sponsors.

Males have probably always enjoyed watching the defeat of other males, but without the invention of numerals and the subsequent invention of the concept of keeping score, we could never have had a million sports channels.

The game's the thing. That's why people tune in. They don't tune in to hear an announcer.

My whole philosophy is to broadcast the way a fan would broadcast.

Thank you... preseason football, for having all the excitement, commercials, and time-outs of the regular season, but with none of the mattering. I appreciate it. Thank you.

I haven't seen it this busy since I've been an IndyCar driver. So I think that's a great kind of thing that's happening for the IndyCar Series, in general, right now. But it's an event that I'm very proud to be part of. I love it. I can't wait to come back next year.

I've done drag races. I've done Long Beach Grand Prix stuff. I've done NASCAR stuff. Just about anything carwise under the sun, I've done. Whether it be driving schools or racing schools, I've had a passion for it for a long time.

As a promoter, of course, you'd really want the people who pay for the tickets to come into your venue to really be even more connected with the band.

The best thing for the fans is having a team with a chance to win. That's what everyone wants.

What we experience in the Premier League is so intense.

There's nothing quite like being part of a NASCAR race weekend, and that always will hold true.