Santiago Calatrava Quotes

We build buildings which are terribly restless. And buildings don't go anywhere. They shouldn't be restless.

Most of our cities built since the war are bland. They're modernist, they're cold, and now architects want to go back to that.

Downtown Toronto is a very good place to talk about the neutrality of modernist architecture. I'm sure this kind of box-building was interesting in the Twenties, Thirties and Forties, but I think it's absolutely ridiculous to build like this in 2013.

Of all the lessons most relevant to architecture today, Japanese flexibility is the greatest.

In my opinion, no single design is apt to be optimal for everyone.

Modern buildings of our time are so huge that one must group them. Often the space between these buildings is as important as the buildings themselves.

Different strokes, for different folks.

If you can imagine it, we can make it.

I could have been an architect, but I don't think I'd have been very happy. Nearly all modern architecture is a silly game as far as I can see.

With this emergence of big data and social mobility, you will, in fact, see the death of 'average,' Instead, you will see the era of you.

When my boys were little, I'd throw so many toys at them, but they didn't want to play with any. Then I'd give them a truck, and they would play for hours. I believe the same thing applies to a consumer - edit their choices, and they will be more intrigued.

A core focus of our effort is based on the recognition that our customers have varying needs, and one of their most important needs is to have choice.

The general public, formerly profoundly indifferent to everything to do with building, has been shaken out of its torpor; personal interest in architecture as something that concerns every one of us in our daily lives has been very widely aroused; and the broad line of its future development are already clearly discernible.

The 21st century is a golden age of personalization. Whether it's customizing our smart phones with our favorite apps or ordering exactly what we need when we need it from Amazon, we increasingly expect a unique customer experience, not a one-size-fits-all model.

It is great to see kits designed specifically with us in mind.

Model S has, really, the ready-to-wear elements. Gen 3 has the opportunity to be more couture.

Contemporary architects tend to impose modernity on something. There is a certain concern for history, but it's not very deep.

How can we reinterpret 3-D printing in a way that suggests a new design language?

We're not trying to be everything for everybody. We're not trying to please the masses.

I'm a champion for personal differences. I have no sympathy for drug companies that can't figure out how to make personalized medicine. We could generalize that to 'All society should be much more personalized.'

I'm most passionate about personalization. I firmly believe that personalized experiences with brands will most drive loyalty and relevance for customers in the future.

If we're talking about the urban landscape as an advanced, forward-thinking art form, there must be some intellectual thinking involved.

I believe now we're in such a niche-land in media that you have to super-serve your niche rather than try to be everything to everyone, because if you do that, instead of making your group care, nobody cares.

The whole idea of 'One size fits all' is not going to work in India with a billion people.

I think what is going to happen in the future is more customization, more personalization. We all are different and we ought to be able to customize and have a phone that does exactly what we want it to do - that is so easy to use that we don't even have to think about it. That's what the dream is.