Elizabeth Arden Quotes

I want Virgin to be as well-known around the world as Coca-Cola.

Wherever you go, there are three icons that everyone knows: Jesus Christ, Pele and Coca-Cola.

If you look around world, the great brands are Real Madrid, Manchester United. The Yankees, the Cowboys and the Lakers are there. We should aspire with the Maple Leafs to be there.

If you want to establish an international presence you can't do so from New York. You need the consecration of Paris.

There are some teams and logos you see, no matter where you are in the world, and you know exactly who they are and what they mean.

Pepsi is the second-most-recognized beverage brand in the world after Coke, and eighteen of PepsiCo's other brands, which include Tropicana, Gatorade, and Quaker Oats, are billion-dollar businesses in their own right.

I know when the Berlin wall went down and I walked into what was East Berlin and saw two big Nike banners - that gave me a chill.

McDonald's, Barbie - they're all icons, recognizable from London to Timbuktu.

The Marley name resonates all around the world.

People who have followed my career still call me Ron, and that's OK; most of the young kids call me Metta, and then everyone in China calls me Panda. In the Middle East, they call me World Peace.

There's a lot of brands around the world that want to get exposed in the U.S.A.

I never planned on becoming a brand name. The success of the Trump name worldwide has been a surprise.

It is hard to quantify the value of name recognition, but Donald Trump has gone from fame to international mega-fame. That has to be gargantuan when your business is your name.

To become a celebrity is to become a brand name. There is Ivory Soap, Rice Krispies, and Philip Roth. Ivory is the soap that floats; Rice Krispies the breakfast cereal that goes snap-crackle-pop; Philip Roth the Jew who masturbates with a piece of liver.

We're consumers. We are by-products of a lifestyle obsession. Murder, crime, poverty, these things don't concern me. What concerns me are celebrity magazines, television with 500 channels, some guy's name on my underwear. Rogaine, Viagra, Olestra...

And now he's down this for me. He's made me famous. He's put my name on the world.

A Killer Brand exists when an entity derives a disproportionate amount of success in its category because of a compelling and differentiated expectation that comes to be associated with its name.

...Coca-Cola and fries, the wafer and wine of the Western religion of commerce.

Baywatch was a turning point for me. Reluctantly famous (in over 150 countries) I tried to make sense of my place on earth. I started to realize -- while being interviewed endlessly about silly things. That I had a Voice!!!

The most effective way to build a brand is not by spending millions in advertising, but by finding a clever way to keep your name in the press.

I'm probably one of the four or five best known Americans in the world.

I think I sort of realized it was an international thing when we went to South Korea for The Fast [and the Furious] 6 premiere. We knew nothing about South Korea, and we came through the sliding doors [at the airport] with my luggage and there were like 60 fans with Luketeer banners: "We're your Korea Luketeers." It was like, wow, this is amazing.

If you want our world-known names, you can't have them unless you own the Nintendo machine.

I wanted to have a global company, so I chose a global name. Alibaba is easy to spell, and people everywhere associate that with "Open, Sesame," the command that Ali Baba used to open doors to hidden treasures in One Thousand and One Nights.

When you have a company name that is to descriptive about what you do, you don't stand out.