Christina Tosi Quotes

The thing is everything is good at the Cheesecake Factory. Everything's good. It's science-based. It's a formula; there's math. It's all good!

The one thing I always talk about in terms of restaurants is consistency.

If we're building high quality companies, if the customers like the products, if the technology innovation is real, then the substance is going to win out in the end.

Quality, service, cleanliness, and value.

I never starved. And you know, whatever talent I have, I've relied on that, versus image or star. I have just said, 'Hire me if you want somebody good.' I tried to be as good as I could be every time out, and that's kind of bridged the decades.

When it comes down to it, it's giving people a good night out in a basic way and I think my company guarantees that. There's always something new and something to excite us and surprise us, and that's why people come back, I hope.

The smart way to build a literary career is you create an identifiable product, then reliably produce that product so people know what they are going to get. That's the smart way to build a career, but not the fun way. Maybe you can think about being less successful and happier. That's an option, too.

You learn so much by having customers and figuring out what they want and keeping them satisfied.

One lesson learned is you've got to finish the scenario with excellence. You just cannot stop. You have to complete this, and I think that's where Apple has taught us all what experience excellence means in the creation of categories.

You need to perform consistently, and if you're raising the standard, you have to stand by it. You have to keep on doing well.

Chipotle never lets me down. I feel like, in the middle of nowhere, Chipotle is still there, and my burrito bowl is still going to sustain me. So Chipotle, for convenience and reliability.

I think what really people want is just a few things done really, really well. And if you think about ever day of your life, the things you really appreciate aren't the complicated things. They're the simple things that work just the way you expect them to.

I wanted to be consistent in my career and not have an off year. I wanted to play well and be on top of things.

Slow and steady is the way we built our brand, and I think that's why it's one of the leading home space brands.

The PC business is not about price, it's about value, or what you can give the customer for his or her money.

At the end of the day, what matters is whether your product works and whether people like it.

If we do not know who the customer is, we do not know what quality is.

So, always start with a product, always start with a customer, always start with a service and how this product or service will dramatically improve the quality of the life or the work of the customer.

I should never have made my success in life if I had not bestowed upon the least thing I have ever undertaken the same attention and care that I have bestowed upon the greatest.

The most important thing is that, when you work with somebody, you build a rapport with that person. They have a certain trust in you. You don't have to explain that much. It's very hard when you photograph someone who's a fresh face and then you don't work with them again for six months. All these people I work with over and over again have qualities that I love. There's something very free about them or there are some slight imperfections about them. I think the more you work with someone, the pictures get better and better.

I will deliver like you've never seen before. I deliver. Whether people like Donald Trump or not, they all say he delivers.

See, this was why I liked coffee. You couldn’t screw up making coffee. Even the bad stuff was good.

You have to pay the price to be in the right place at the right time often enough that people tend to see you as the regular kind.

Ability is important in our quest for success, but dependability is critical.

Excellence isn't an act, it's a habit