Alexander Osterwalder Quotes
The same products, services or technologies can fail or succeed depending on the business model you choose. Exploring the possibilities is critical to finding a successful business model. Settling on first ideas risks the possibility of missing potential that can only be discovered by prototyping and testing different alternatives.
Topics
Business Strategy
Competitive Advantage
Experimentation
Product Development
Risk-management
Business
Business Model
Cost Structure
Customer Segmentation
Innovation Strategy
Iterative Design
Market Analysis
Market Exploration
Prototyping
Revenue Streams
Scalability
Success Factors
Testing Alternatives
Citations
Osterwalder, Alexander, and Yves Pigneur. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. John Wiley & Sons, 2010, p. 161.
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Alexander Osterwalder (born 1974) is a Swiss business theorist, author, speaker, consultant, and entrepreneur, known for his work on business modeling and the development of the Business Model Canvas.
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