Ekta Kapoor Quotes

They don't have a lot of appointment viewing. What television depends on, one thing 'Larry King Live' was - whether you liked it, didn't like it - it was appointment viewing.

When 'Blue Collar TV' was on the 'WB,' we were their second-highest rated show, but they didn't know what to do with us. They had 'Reba,' which was number one, and we were number two, and they didn't want to be known as the hayseed network, so they kind of dropped us, even though we were pulling great numbers.

The truth is, we have this idea that late night is about creativity and being cool, but that's not our job. Our job is to get as many people watching the commercials in between our show. That's the reality of it.

We had more viewers on the broadcast network than we did on the cable channel.

The financing of all TV shows is dictated by finding an audience between 18 and 49. I have now passed beyond 49, so probably, I am no longer a desirable commodity for TV. And I am at peace with that; that's fine.

You can make a feature that makes millions but only so many people see it. With a hit TV show, every week you'll have 16 million - 20 million people watching you.

I think 'Y&R's future is contingent upon the ratings. Obviously, none of the soaps are kept alive for the sake of loyalty. It's all about ratings. It's show business. Period.

I think any show after the Super Bowl will have huge numbers.

All my shows airing on different channels have been the top shows.

A show like the 'Only Fool and Horses' Christmas special got 24 million viewers, so practically everyone in the country was watching. But of course it's a different world now, with so many channels. And those kind of figures are really difficult to achieve.

I wondered if Olympus had gone to a commercial break, or if our ratings had been any good.

There's one thing about TV that I really think is true. If you find the right cast and the right writers, and you got some chemistry going, even if a show is taking a little while to find an audience, if you keep it there, that audience will find it. Because that's what happened with 'Cheers.'

You could put on monkeys jumping up and down and get bigger numbers than MSNBC.

You'd think if anyone could charm America into caring about the evening news, it would be Katie Couric, the Tri Delt from Virginia who became America's sweetheart on the 'Today' show. But her ratings have been dismal - she comes in last place every week.

Season 4 can be deadly for a show that's been a hit show.

You can make a good show, but you still need some magical alchemy to get people to watch.

I think there's really no rhyme or reason as to what keeps a show on air. Surely it's a numbers game, but some of the best shows get canceled, and some shows where you don't totally understand why they're on the air stay on for 15 or 20 years.

The entire season, the show had never been aired for more than three weeks. You can't get an audience that way. They would never promo the show for the next week.

I don't think there is enough educational programming, but unfortunately, television is built around advertising and those shows don't get the big ratings.

We'll never see national shows with 45 shares again.

Everyone knows that there are more people watching any given show than is being registered by the Nielsen system.

I am a Netflix/DVR junkie. I don't like to watch TV without a plan.

When it moved to Friday night it disappeared, when they find another show that can do what The Simpsons does, they will be delighted to do cancel The Simpsons.

Typically, only about 2 percent of the American populace tunes in to PBS's 'Nova' series - the most successful science show on the tube. 'Survivor' and 'X Factor' get twice the ratings.

I am broadcaster's biggest cheerleader because I genuinely believe in it. Where else can you get 20 million people a week watching 'NCIS' or 'American Idol?' Where else can you get 120 million watching the Super Bowl?