Brian Tracy Quotes

If you make a really good product that people want and are willing to pay for, money will come.

Most companies, 97 percent or more, put all their focus on clever advertising and clever taglines to get people to buy average or mediocre products. You need to back off and offer a really good product or service.

The only way to generate sustained exponential growth is to make whatever you're making sufficiently good.

It's important for me to sell a product that works.

Fans will come if you have a good product.

You just have to make sure the model you're working on does not undersell your product.

It's easier to build a business around a first-class product, even if it's a more expensive product to produce.

Social enables word of mouth at an unprecedented scale. Its most powerful effect, through reviews and recommendations, is to put product quality and value for money as the key to success in commerce. Social brings a level of transparency that prevents marketers from advertising their way to success without underlying product quality.

What you find is, you have to deliver a product that has value to the customer. When you do, and I think the wind community is getting much closer to that, customers will want it.

The problem with entrepreneurship is we are often working really hard producing high quality products that no-one wants. The creation of stuff is not valued.

What you can do is ask: 'What is the value to the customer? What are they willing to pay for?' Then, deliver great products and services.

As our products have improved, and you add value at the high end, customers move to the high end.

As a general rule, if you have a product that doesn't get the job done that a customer is needing to get done, then often you have to offer it for zero. Because if you ask for money for it - because if it doesn't do the job well, they won't pay for it.

I think it's very important that whatever you're trying to make or sell, or teach has to be basically good. A bad product and you know what? You won't be here in ten years.

When the product is right, you don't have to be a great marketer.

Don't ever, ever devalue your product. Ever. It's the worst thing anyone can do to hurt your brand.

The No. 1 thing is the product. The goods have to be good, but I care about how you feel about it.

Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it.

The purpose of business is to make a reasonable return by making products and services that people want and value. If you are not, you are wasting resources.

The basic thing is, people want to get paid, so they'll say the things that get them paid, in entertainment or politics.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

Now, if you want to get rich, you have only to produce a product or service that will give people greater use value than the price you charge for it. How rich you get will be determined by the number of people to whom you can sell the product or service.

Your solution for a customer has to be either amazingly valuable to someone who will pay an enormous amount of money for it or has to be valuable to an enormous number of people who pay a small amount. And also the person you're talking to-especially if you want to raise capital or raise support-has to personally say, "I want that. I like that. That sounds really great. I want that for myself."

You need to spend all of your time and energy on creating something that actually brings value to the people you're asking for money!

If you build a great product or service, people will talk about it. But it starts with having something that's worth talking about.